Meet the man who knows the secret of WAGs

IT is known as the "WAG's secret" - the art of glossy hair - but now a Bristol hairdresser says he has the tricks to ensure the city's women stay groomed whatever the weather.

Jasper Benjamin, 38, claims he is the first hairdresser in the city to offer La Brasiliana, a semi-permanent blow dry which keeps hair frizz-free for up to four months.

The treatment uses keratin, a protein found in hair, to coat the cuticle and repair damaged strands, ultimately reconditioning the hair and preventing frizz.

Weather resistant: Reporter Liz Webster is given the WAG's secret, a new hair treatment from hairdresser Jasper Benjamin.

Unlike permanent straightening it can also be used on bleached or damaged hair.

Mr Benjamin, who lives in Old Market and works as a mobile hairdresser, said he is always keen to be at the cutting edge of hair and beauty.

He has been hairdressing for 21 years, training at Gary Henri's, in Clifton , and then working in Australia and Holland .

He said: "I always like to offer the latest things. I do permanent hair straightening and extensions. From November I’ll also be doing make-up after training with Beauty Base in London . I found out about La Brasiliana and now Harrods is offering it too, but I’m the first in Bristol .

"It's the wag's secret and loads of celebrities use it too. Because of the way it works, with keratin and collagen, it can be used on bleached hair, in fact the more damaged the hair is the better it looks afterwards.

"So many girls have come to me wanting the permanent straightening but the chemicals are too harsh to use on dyed hair.

"This is the perfect alternative and gives hair a wicked shine.

"It’s cheaper than straightening and stops hair going frizzy in humidity. It's a real time saver and I've had great feedback from all the girls who have had it done so far.

I have disobedient hair.  It's long blonde and highlighted, with dry frizzy ends. Overuse of the straighteners doesn't help but they are the only thing that helps to tame it. When it rains my hair frizzes and when its humid it curls so the idea of a glossy look 24-7 is definitely appealing. The lotion Jasper uses is a formaldehyde-free and keratin-based formula so he promises me it will help seal my split ends and give my hair some much needed TLC.

First he paints a minty lotion on to my hair before blow-drying it into a sleek, straight style. It's rather disconcerting to see a large amount of smoke fill the salon as he dries my hair but I'm assured its harmless. My hair is then sealed with straightening irons and in fewer than two hours, it is sleeker and straighter than I've ever seen it.

To prevent kinks while the treatment sets I have to wait three days before I can wash it ortie it back. But once I do the results are amazing, it dries smooth and straight, saving hours of styling and even looks healthier - the hair straighteners can stay unplugged.